Social Media Videos
Your Story
Video made to get a result
A social media video should do more than fill your feed.
It should have a purpose.
Maybe you want people to stop scrolling and discover your business. Maybe you want them to click, enquire, book, buy or simply remember who you are.
At Your Story, we start with the result you want to achieve. Then we create the video around it.
What do you want your video to do?
Before we think about cameras, locations or editing, we want to understand one thing.
What do you want people to do after watching?
Social media videos can help you:
Social media video production for any industry
We work with businesses and organisations across all industries.
From professional services and property to education, healthcare, events, retail, construction and not for profits, every organisation has a different audience and a different story to tell.
We don’t use the same formula for everyone.
We take the time to understand your business, your audience and what you are trying to achieve.
Then we help you work out what to say and how to say it.
One shoot can create a lot of content
You don’t necessarily need to organise a new filming day every time you need something to post.
A well planned shoot can give you footage that can be turned into multiple pieces of social media content.
That might include short form videos, interviews, customer testimonials, educational content, behind the scenes footage, video ads or clips from a longer film.
We can help you plan the shoot so you get as much useful content from your filming time as possible.
Check out some examples
How it works
1
We Chat
Tell us what you want to achieve.
We will talk about your audience, where the video will be used and what you want someone to do after watching it.
2
We Create
We help plan the concept, filming and content around your goal.
Then our team takes care of the cameras, lighting, audio and production.
3
YOU RECEIVE YOUR VIDEOS
We edit your footage into social media videos ready to use across the platforms you need.
Need different sizes or versions? We can create those too.
We have the equipment. You don't need to worry about it.
You don’t need to know what camera you need.
Or how many cameras.
Or which microphone, light, lens, teleprompter, drone or piece of equipment will get the best result.
That’s our job.
From a simple one camera interview through to larger multi camera productions, we bring the equipment and crew needed for the production.
We take care of the technical side so you can concentrate on your business and your message.
Organic content or paid video ads
Not every social media video has the same job.
An organic video might be designed to introduce people to your business, demonstrate your expertise or keep your brand visible.
A paid social media ad needs to work differently; it needs to capture attention quickly and give someone a reason to take the next step.
If we are creating an ad, we want to understand:
We then build the video around that objective rather than simply making something that looks good.
Because a beautiful video that doesn’t achieve anything isn’t a successful ad.
Made for the platform
A video for LinkedIn doesn’t always need to feel like a TikTok.
An Instagram Reel might need to work differently from a Facebook ad.
And sometimes one piece of content can be adapted to work across several platforms.
We create social media videos for:
- TikTok
- YouTube
- Websites and landing pages
- Paid advertising campaigns
Don't know what videos you need?
That’s completely fine.
You don’t need to arrive with a script or a list of video ideas.
Tell us about your business and what you want to achieve, and we can help you work out what content would be most useful and how to get the most out of your filming day.
LET’S TALK ABOUT YOUR CONTENT
Your story is what makes the content different
There is already an enormous amount of content competing for attention online.
You don’t need to sound like every other business.
The strongest content usually comes from the people behind the business. Your experience. Your customers. Your knowledge. The reason you do what you do.
That’s what we want to capture.
Professional video, without losing the person behind it.
Social Media Video FAQs
How long should a social media video be?
There isn’t one perfect length.
It depends on the platform, the audience and what the video needs to achieve. Some videos may only need a few seconds. Others need more time to tell the story properly.
We will recommend the length based on how you plan to use the video.
Can you create vertical videos for Reels and TikTok?
Yes.
We can create vertical 9:16 videos as well as square, 4:5 and traditional 16:9 versions depending on where your videos will be used.
Can you create video ads?
Yes.
We can produce video specifically for paid social media campaigns. We start by understanding the audience, offer and action you want the viewer to take before developing the video.
Can you turn one filming session into multiple videos?
Absolutely.
In many cases this is the most efficient way to create social media content. We can plan a filming session around multiple topics and turn the footage into a collection of individual videos.
Can you help us come up with ideas?
Yes.
You don’t need to know exactly what to film before contacting us. We can help develop video ideas based on your business, audience and marketing goals.
Do you work with businesses outside the Central Coast and Sydney?
Yes.
Your Story films for businesses and organisations across Australia.
Ready to create social media videos with a purpose?
Tell us what you are trying to achieve.
We’ll help you work out what to film and create content designed around the result you want.