Promotional Videos
Your Story
Show people what makes your business worth choosing
A great promotional video doesn’t just show what you do.
It gives people a reason to care.
At Your Story, we take the time to understand your business, your audience and what you are trying to achieve. Then we create a film that promotes you in the best possible way.
We take the time to understand the assignment
Before we pick up a camera, we listen.
What are you promoting? Who are you trying to reach? What do you want them to understand about your business?
And most importantly, what do you want them to do after watching?
Every business is different, which means every promotional video should be different too.
We take the time to understand what makes your business, service or product worth choosing and then find the best way to communicate that on screen.
What are you trying to promote?
You might be launching something new.
You might have an incredible service that is difficult to explain.
You might want more people to understand who you are and why they should work with you.
Or maybe your business has evolved and your existing videos no longer represent where you are today.
We create promotional videos for:
More than just a good looking video
Beautiful footage matters, but looking good isn’t enough.
A promotional video needs to communicate something.
It could be why your service is different. How your product works. What it feels like to work with your team. The experience your customers can expect. Or simply why someone should choose you.
We think about the message first and then use filmmaking to bring it to life.
Your people are your best promotion
Sometimes the most powerful way to promote a business isn’t a scripted advertisement.
It’s the people behind it:
The people whose lives have been changed by what you do.
Real people speaking naturally can give an audience something polished advertising sometimes can’t: Trust.
We can combine interviews, customer stories, testimonials and cinematic footage to create a promotional film that feels genuinely connected to your business.
How we create your promotional video
1
We Listen
We start by learning about your business.
Tell us what you’re promoting, who needs to see it and what you want the film to achieve.
2
We Plan
We develop the creative approach around your objectives.
Depending on the project, we can help with concepts, scripting, interview questions, locations, shot lists and the overall structure of the film.
3
We Film
Our crew takes care of the production.
Cameras, lighting, sound, interviews, drone filming, movement and all the technical elements needed to tell the story properly.
4
We Create Your Film
We bring everything together through editing, music, graphics, colour and sound to create a film designed around your original goal.
And if you need additional versions for social media, advertising or other platforms, we can create those too.
Not sure what your promotional video should look like?
You don’t need to come to us with the answer, that’s part of what we’re here for.
Tell us about your business, your audience and what you’re trying to achieve; and we can help you work out what kind of video will communicate it best.
We work across industries
There is no one type of business we specialise in filming.
We’ve worked with businesses, organisations and people from a huge range of industries, and that’s one of the things we enjoy most about what we do.
Our job isn’t to already know everything about your industry; our job is to listen, ask the right questions and understand what makes what you do important.
Then we find the story.
Promotional Video FAQs
How long should a promotional video be?
It depends on what the video needs to achieve and where it will be shown.
Some promotional videos work best at 30 or 60 seconds. Others need several minutes to properly tell the story.
We’ll recommend a length based on your audience, message and how you plan to use the film.
Can you help with the concept?
Absolutely.
You don’t need to arrive with a script or creative concept already developed. We can help you work out the best way to tell your story and promote what you do.
Can you write the script?
Yes.
Depending on the project, we can help develop the concept, messaging, script, interview questions and overall structure before filming begins.
Can you make shorter videos from the main promotional film?
Yes.
We can create shorter edits and different versions for social media, advertising, websites and other platforms.
Do you film interviews and testimonials?
Yes.
Customer testimonials, founder interviews and team stories can be incredibly effective within promotional videos because they allow real people to explain the value of what you do.
Can you film anywhere in Australia?
Yes.
We’re based on the Central Coast and regularly work across Sydney, NSW and interstate.
Ready to promote what you do?
Tell us about your business and what you want people to know.
We’ll listen, understand what you’re trying to achieve and create a promotional film that helps you tell that story.