Mike Gore and Charitabl Founder Story
This film tells the story of Mike Gore, the experiences that shaped him and the purpose behind Charitabl.
It explores fear, identity, bullying, racism and the desire to belong. Rather than presenting Charitabl as simply another technology platform, the film reveals why Mike became passionate about helping people and making charitable giving easier and more meaningful.
At its heart, it is a story about turning difficult personal experiences into empathy, purpose and positive change.
Mike was willing to speak honestly about deeply personal parts of his life. That vulnerability gave us the opportunity to create something far more powerful than a standard founder or company video.
The film connects Mike’s personal story directly to the reason Charitabl exists. Viewers do not only learn what the platform does. They understand why Mike needed to create it and why its mission matters to him.
The result feels emotional and human while still clearly communicating the business, its values and its potential impact.
This film demonstrates our ability to uncover the real story behind a founder and connect it naturally to their organisation.
We create an environment where people feel comfortable enough to move beyond rehearsed business answers and speak honestly. We then shape those conversations into a clear narrative without making the film feel manufactured or overly promotional.
It also shows that we can take complex themes such as belonging, exclusion, trust, technology and charitable giving and bring them together in one cohesive story.
The main creative challenge was balancing Mike’s personal experiences with the Charitabl business story.
The film needed to acknowledge subjects such as racism, bullying and exclusion with sensitivity, while still feeling hopeful and forward-looking. It also needed to explain the platform without allowing the film to become a conventional advertisement.
We overcame this by making Mike’s personal journey the foundation of the story. Charitabl then becomes the outcome of that journey rather than a product being promoted.
“The Easy Way to Give.”
The wider takeaway is that Charitabl is not simply a platform for making donations. It is the result of a founder turning experiences of exclusion into a mission to help other people feel supported, valued and connected.